So... just in case you've never heard, I thought I'd speak about Yohji Yamamoto. I didn't know much about him until I had to do research for one of my modules and visited his store in London. At first it made me think it was a shame that not many people know about his work as it is so unique, beautiful and meaningful. I felt like there wasn’t enough credit behind what he does and his ethos (he once joked he may be the last designer from Japan to still manufacture in Japan)! However after researching him in depth I realised that that was the reaction he wanted from his work. He doesn’t want fame for what he does and certainly doesn’t care about money, claiming bankruptcy in 2009! Yamamoto almost reminds me of a fashion Radiohead equivalent!! Ha!
Yohji creates his collections, all made in Japan, with the main emphasis on black and the cut of the clothes. I think this sums him up well as a designer; “I think perfection is ugly. Somewhere in the things humans make, I want to see scars, failure, disorder, distortion.”
I think we need more designers like Yohji; who set their own trends; don’t care what the industry thinks of their style (was sniggered and booed at in his debut runway collection in Paris 1981); and have modesty in their designing.
Who couldn’t like this guy?:
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